When I was 8 years old, my friend Alex Lozada and I would spend hours drawing fantastic funny cars in pencil during recess at Long Hill School in Trumbull. We were quite serious about our work and more than a little bit competitive. Our classmates got into the mix too and would judge our work based on criteria which to this day hold true - which ever drawing they liked the best got tacked on the bulletin board. You might think that things have changed in the 35 years since then, but I honestly believe that our standards are formed early in life, and they basically boil down to this: we hold in our mind that which delights our senses. And knowing this as I do, I have spent many years trying to determine what special quality imbues all the design, fine art, film and music that has delighted me over the years.

Although the exact formula remains elusive, I have come up with a few basic rules for my design work which help give it a distinctive richness and depth. One of the most important of these rules is that each client is absolutely unique, and therefore I never use any templates, clip art or recycled material in a design. Secondly, I am a passionate student of art, film and literary history, so my design solutions are drawn from a far deeper well. Third and perhaps most importantly, I spend a great deal of time listening to my clients and observing their businesses, finding symbols and metaphors which pertain exclusively to them. Lastly I refuse to let finance be the arbiter of quality. No matter how large or small the project is, everyone deserves my best work.

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